UX & product designer · open for new projects
I turn messy notes into products.
Research, flows and interfaces for teams who want fewer guesses. Every case study is a note from the wall — peel one off to read the next.
Four case studies. Peel one.
2022 – 2026 · selected work
peel →
Checkout in 3 taps.
+18%
orders in 6 weeks
Case
01
Onboarding in 90 seconds.
−63%
skipped steps
Case
02
A ward app nurses like.
2×
faster handover
Case
03
Pricing you can trust.
+24%
more sign-ups
Case
04
01 · the wall
Most products don’t fail on looks. They fail on guesses.
Every blue dot is one person I sat with — 112 interviews across 31 teams. That’s where the work starts.
What’s broken in your product? Drop a dot.
Checkout
Onboarding
Pricing
Trust
Checkout
Onboarding
Pricing
Trust
02 · what I do
Sixteen notes. Four jobs.
Scroll — the wall sorts itself into the work I’m hired for.
“Where is my order?”
Drop-off at payment 41%
Users screenshot the receipt
Night shift = dark mode
Checkout takes 7 taps
Skip button used by 63%
Handover notes on paper
“I just want to try it”
Plain-language pricing
Trust badge ignored
Set-up done in 90s
“Too many alerts”
“Is this a scam?”
Fees hidden until the end
Nurses share one tablet
Onboarding feels like homework
Research
Flows
Interfaces
Testing
PM · Sara
Dev · Leo
Problem
41% of people left at payment.
What we learned
They screenshot the receipt — they didn’t trust it.
The fix
Saved card, one tap, a real receipt.
Result
+18%
orders in 6 weeks
Problem
Twelve questions before you could try it.
What we learned
People wanted to try first, set up later.
The fix
Three questions, the rest when it matters.
Result
−63%
skipped steps
Problem
Night shift handed over on paper.
What we learned
Six patients, one tablet, no time.
The fix
One screen per ward, dark at night.
Result
2×
faster handover
Problem
Fees showed up at the last step.
What we learned
“Is this a scam?” — four of five testers.
The fix
Fees first, two plans, plain words.
Result
+24%
more sign-ups
03 · case files
Four projects, pinned up.
01
02
03
04
04 · how I work
One note, four columns.
01
Checkout takes 7 taps
Discover
wk 1
Interviews, data, a walk through the support inbox.
02
Problem: payment step
Define
wk 2
The wall gets sorted. One problem worth solving.
03
3-tap flow, tested ×5
Design
wk 3–5
Flows, then screens. Tested with five people each week.
04
Shipped · +18% orders
Deliver
wk 6
Specs, a prototype and a number to watch.
05 · paper first
Test the sketch before the pixels.
This is how every project starts. Try it: buy a bag of coffee on my paper prototype.
Task
Buy a bag of coffee
Time
0.0s
Taps
0
Goal
3 taps
Tap the drawn button on the phone.
06 · comments
Left on the file by the people who hired me.
“She found the problem in week one. We’d been arguing about it for a year.”
Daniel Mensah
Head of product, coffee subscription
“Fees first was scary. Sign-ups went up anyway.”
Hanna Berg
Founder, invoicing tool
“The nurses asked when the next update ships. That never happens.”
Tom Ellis
Clinical lead, city hospital
9 years in product teams
runs a research sprint every month
based in Lisbon, works everywhere
07 · behind the notes
Hi, I’m Maya. I ask a lot of questions.
I worked inside fintech and health teams before going solo. Now I join product teams for six to twelve weeks — long enough to find the real problem, short enough to ship it.
08 · notes
Field notes, flagged.
I write up what I learn. Pull a tab.
09 · start
Got a messy problem? Write it down.
One line is enough. It lands on my wall and I reply within two days.