Process

Six weeks, one wall.

How a project runs, week by week — and the four kinds of work you can hire me for.

01

Research

Interviews, surveys and a sorted wall

02

Flows

Paths that remove steps, not add them

03

Interfaces

Screens people use without a manual

04

Testing

Five people a week, every week

04 · how I work

One note, four columns.

01

Checkout takes 7 taps

Discover

wk 1

Interviews, data, a walk through the support inbox.

02

Problem: payment step

Define

wk 2

The wall gets sorted. One problem worth solving.

03

3-tap flow, tested ×5

Design

wk 3–5

Flows, then screens. Tested with five people each week.

04

Shipped · +18% orders

Deliver

wk 6

Specs, a prototype and a number to watch.

05 · paper first

Test the sketch before the pixels.

This is how every project starts. Try it: buy a bag of coffee on my paper prototype.

Task

Buy a bag of coffee

Time

0.0s

Taps

0

Goal

3 taps

Tap the drawn button on the phone.

Pencil sketch of a shopping bag screen
Pencil sketch of a one-tap checkout screen
Pencil sketch of an order placed screen

09 · start

Got a messy problem? Write it down.

One line is enough. It lands on my wall and I reply within two days.

What are you building?

Your email

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What are you building?

Your email

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