Process
Six weeks, one wall.
How a project runs, week by week — and the four kinds of work you can hire me for.
01
Research
Interviews, surveys and a sorted wall
02
Flows
Paths that remove steps, not add them
03
Interfaces
Screens people use without a manual
04
Testing
Five people a week, every week
04 · how I work
One note, four columns.
01
Checkout takes 7 taps
Discover
wk 1
Interviews, data, a walk through the support inbox.
02
Problem: payment step
Define
wk 2
The wall gets sorted. One problem worth solving.
03
3-tap flow, tested ×5
Design
wk 3–5
Flows, then screens. Tested with five people each week.
04
Shipped · +18% orders
Deliver
wk 6
Specs, a prototype and a number to watch.
05 · paper first
Test the sketch before the pixels.
This is how every project starts. Try it: buy a bag of coffee on my paper prototype.
Task
Buy a bag of coffee
Time
0.0s
Taps
0
Goal
3 taps
Tap the drawn button on the phone.



09 · start
Got a messy problem? Write it down.
One line is enough. It lands on my wall and I reply within two days.