About
Nine years of sticky notes.
Product designer in Lisbon. I join teams for six to twelve weeks, find the real problem and ship the fix.
9 years in product teams
runs a research sprint every month
based in Lisbon, works everywhere
07 · behind the notes
Hi, I’m Maya. I ask a lot of questions.
I worked inside fintech and health teams before going solo. Now I join product teams for six to twelve weeks — long enough to find the real problem, short enough to ship it.
How I like to work
Three rules on my wall.
Talk to people first
Five interviews beat fifty opinions in a meeting.
One problem at a time
The wall gets sorted until one note is left on top.
Ship, then measure
Every project ends with a number we can watch.
06 · comments
Left on the file by the people who hired me.
“She found the problem in week one. We’d been arguing about it for a year.”
Daniel Mensah
Head of product, coffee subscription
“Fees first was scary. Sign-ups went up anyway.”
Hanna Berg
Founder, invoicing tool
“The nurses asked when the next update ships. That never happens.”
Tom Ellis
Clinical lead, city hospital
09 · start
Got a messy problem? Write it down.
One line is enough. It lands on my wall and I reply within two days.