Case
02
Onboarding in 90 seconds.
Twelve questions before you could try it.
−63%
skipped steps
How it went
The wall, in four notes.
Problem
Twelve questions before you could try it.
What we learned
People wanted to try first, set up later.
The fix
Three questions, the rest when it matters.
Result
−63%
skipped steps
09 · start
Got a messy problem? Write it down.
One line is enough. It lands on my wall and I reply within two days.