Case
04
Pricing you can trust.
Fees showed up at the last step.
+24%
more sign-ups
How it went
The wall, in four notes.
Problem
Fees showed up at the last step.
What we learned
“Is this a scam?” — four of five testers.
The fix
Fees first, two plans, plain words.
Result
+24%
more sign-ups
09 · start
Got a messy problem? Write it down.
One line is enough. It lands on my wall and I reply within two days.